Even before [the DeSantis Campaign’s] official launch, the campaign and its allies were conducting polls and focus groups to test various anti-Trump messages. Across several months, the source familiar with the campaign said that it consistently struggled to find a message critical of Trump that resonated with rank-and-file Republican voters. Even attaching Trump’s name to an otherwise effective message had a tendency to invert the results, this source said. If a moderator said that the COVID lockdowns destroyed small businesses and facilitated the largest upward wealth transfer in modern American history, seventy per cent of the Republicans surveyed would agree. But, if the moderator said that Trump’s COVID lockdowns destroyed small businesses and facilitated the largest upward wealth transfer in modern American history , the source said, seventy per cent would disagree.
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That’s fascinating. It becomes ever more impossible to think oneself into the minds of Rs or Trumpistas, even if one wanted to. And I would want to, because I believe in Sun Tzu’s comment “know thy enemy”.