HP has an exciting new plan:
Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from their mobile phone to a remote printer using an e-mail address specific to that printer.
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The company also sees a potential for localized, targeted advertising to go along with the content. While testing its ePrint Web-connected printers, HP ran two trials where consumers received content from a U.S. national music magazine and major U.S. newspaper along with advertisements, said Stephen Nigro, senior vice president in HP's Imaging and Printing Group.
If this goes live, I will never buy another HP printer.
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Wait, so if you print something it gets an advertisement plastered over it? Huh?
“You’re used to seeing things with ads” — so we will put ads on more things! Awesome!
i hope the ads come with coupons for free ink.
There must be a way to block that. Or I am just gonna have to get used to printing my resume with ads on it.