But don't tell anybody.

In our first study, the extent to which people described themselves as needing to feel unique corresponded to some extent with their endorsement of specific conspiracy theories. What’s more, people who were generally prone to accept a conspiracy theory were more likely to believe theories that were themselves accepted only by a very few people. In other words, those with a conspiracy mentality were more likely to believe less popular theories, perhaps suggesting that the ‘exclusivity’ of the belief is the very commodity they seek.