Yes, fuck Cambridge Analytica, and fuck the Mercers. But what happened was not a hack or a breach or theft. What happened was someone shared data they legally got from Facebook with someone who wasn’t entitled (according to Facebook’s Terms Of Service or whatever) to have it.
That’s it. It was a breach of contract.
Does that seems insufficiently dramatic to account for the fact that CA got detailed personal information about 50,000,000 people without their consent and then used it to target them for political messaging? Yes!
But the problem is that Facebook has that data and sells that data. Of course people are going to use the data. It’s useful, and valuable. That’s why people pay for it. That’s why FB gathers it in the first place! And it happens all the time.
Maybe people should quit FB? Seems unlikely. Maybe they should stop taking “What Kind Of Dog Are You?” quizzes? Tighten their security settings?
And, if you think FB’s data collection is terrible, you should take a look at what the people who connect you to Facebook do with your info.