A repost from way back in the olden days of April 2016.

Why would a candidate want to continue behaving in a way that fires up a very large and very committed following even if it continually hurts his chances of winning an election? And why would a candidate bring on-board a guy who created a wildly successful TV "news" empire (even if he was ousted over sexual harassment charges)? Why would that candidate also bring on-board one of the heads of a wildly successful web "news" company?

Well, maybe that candidate's real plan is to lose the election but leave himself with a rather large and very faithful following and the advice of a couple of wildly successful media guys to help him spin that following into a news-faux-tainment gig. Bigger than the typical campaign-to-Fox path. More like what Sarah Palin tried to do with her fans, after her election bid failed. She did the Fox News thing, too. But she also started TV shows about her and her family and even started her own web series where she would give her folksy bullshit wingnuttery to subscribers. She tried to become a media powerhouse. But Palin is a nitwit and doesn't have the charisma of Trump, nor does she have his bankroll.

Update:
Looks like I'm not the only person who sees this.

Yay. We're doomed.