Rumor goes in, bounces around a bit, eventually reaches a state of excitation and polarization sufficient to break through the normally impenetrable barrier that separates blogs from the mainstream media. And the result is a searing stream of FALSE that burns everything it touches.
It’s like a LASER, but with nonsense as input and paid hacks as the oscillator. I shall call it the RASH : Rumor Amplification by Stimulation of Hacks.
Pump the propaganda! Pump it!