Ever wondered what an indie-rock-themed Time Cube site would look like? Well, your wondering is over. Behold: Evolving beyond ‘indie music’: The Era of Ternative Music!

I feel like ‘everything that needs to be said about indie music has been said’, and now modern music journalists are ‘on cruise control’, writing puff pieces and ‘insightful’ blurbs that make obvious conclusions about the ‘meaningless genre of indie music.’ Sort of like when ‘hipster’ articles were ‘big’ between 2k6-2k11. Music journalists and blog blurbers are important tastemakers, introducing users/consumers to new content/bands/artists. It seems like we/’the altosphere’ has hit a point where the most influential tastemakers must ‘dumb down’ their writing/content/presentation for the mainstream masses.
...
We will listen to ternative music. Ternative is the only way we can ‘embrace indie for what it is’ and differentiate music/aesthetics in the immediate future. All we really needed was a ‘new term’ by which we could differentiate music

Will you take my hand, and transform into a ternative bro with me? (Ternative is already inside of u).
...
As we enter the post-Vampy Weekend #1 album in the World era, we must mentally prepare ourselves’ for this ‘charting’ phenomenon 3-5 more times in the next year. It seems like when a band ‘charts’ in the top 10 upon their album release, we should call them “MINDIE” bands, short for Mainstream INDIE. I feel like the term ‘indie’ could be relegated to shitty bands who perpetuate the ‘trying 2 be earnest’ indie aesthetic from the mid-2k0s. Sort of like bros who make a decent product, but don’t really ‘get’ why their music will never reach more than several thousand fans.

Some ternative music already exists, but the ternative era will really be prevalent between 2k10.5-2k11.75. It might be a microtrend ‘frowned down upon’ by music purists, sort of like blog house. It will be an enjoyable era where music will be fun/chill, and the expectations of turning a band into a mindie sensation will be removed. Ternative bands will exist, and they will be largely untainted by huge marketing campaigns and gimmicky music videos meant to inspire coverage/social network sharing.

Ternative! Your social network microtrend mindie-bros are soaking in it.