"It may not be good for America, but it's damn good for CBS," he said of the presidential race.

Moonves called the campaign for president a "circus" full of "bomb throwing," and he hopes it continues.

"Most of the ads are not about issues. They're sort of like the debates," he said.

"Man, who would have expected the ride we're all having right now? ... The money's rolling in and this is fun," he said.

"I've never seen anything like this, and this going to be a very good year for us. Sorry. It's a terrible thing to say. But, bring it on, Donald. Keep going," said Moonves.

Trump is entirely a media creation. They've given him all the free airtime and uncritical attention that anyone could want. So giddy about the spectacle, they've completely failed to treat him as an actual candidate. And they continue to play dumb about their own role. And here we are.

Fuck you, Mr Moonves.