We were watching TV last week, and we noticed that the network's little corner overlay graphics were counting down the days until the 25 days of Christmas.
Some stores opened as early as 4AM last Friday. Do people actually show up for those early sales, or are the stores just trying to convince us that people do? Why? Because the stores have such great stuff that people can't stay away, or to guilt those of us who don't show up early into spending more to make up for our sloth? I suspect the latter.
Over the whole week, I don't think I saw a single TV commercial using Thanksgiving as the hook - it was all Christmas. Obviously, that's because people don't buy gifts for Thanksgiving and so stores have nothing to gain by trying to pretend to get into the Thanksgiving spirit.