Mmm...?

A Japanese firm with the unfortunate name Fukushima Industries found itself the target of mockery on social media after unveiling a new mascot with an even more unfortunate name: Fukuppy. The company—an Osaka-based maker of industrial cooling equipment with no connection to the nuclear plant of the same name—described the egg-shaped mascot as curious and kind with "a strong sense of justice," reports the South China Morning Post.