{"id":9752,"date":"2010-07-28T10:41:47","date_gmt":"2010-07-28T14:41:47","guid":{"rendered":"http:\/\/ok-cleek.com\/blogs\/?p=9752"},"modified":"2010-07-28T10:41:47","modified_gmt":"2010-07-28T14:41:47","slug":"the-era-of-ternative-music","status":"publish","type":"post","link":"https:\/\/ok-cleek.com\/blogs\/?p=9752","title":{"rendered":"The Era of Ternative Music"},"content":{"rendered":"<p>Ever wondered what an indie-rock-themed <a href=\"http:\/\/www.timecube.com\/\">Time Cube<\/a> site would look like? Well, your wondering is over. Behold: <a href='http:\/\/www.hipsterrunoff.com\/2010\/02\/evolving-beyond-indie-music-the-era-of-ternative-music.html'>Evolving beyond \u2018indie music\u2019: The Era of Ternative Music<\/a>!<\/p>\n<blockquote><p>I feel like \u2018everything that needs to be said about indie music has been said\u2019, and now modern music journalists are \u2018on cruise control\u2019, writing puff pieces and \u2018insightful\u2019 blurbs that make obvious conclusions about the \u2018meaningless genre of indie music.\u2019 Sort of like when \u2018hipster\u2019 articles were \u2018big\u2019 between 2k6-2k11. Music journalists and blog blurbers are important tastemakers, introducing users\/consumers to new content\/bands\/artists. It seems like we\/\u2019the altosphere\u2019 has hit a point where the most influential tastemakers must \u2018dumb down\u2019 their writing\/content\/presentation for the mainstream masses.<br \/>\n...<br \/>\nWe will listen to ternative music. Ternative is the only way we can \u2018embrace indie for what it is\u2019 and differentiate music\/aesthetics in the immediate future. All we really needed was a \u2018new term\u2019 by which we could differentiate music<\/p>\n<p>Will you take my hand, and transform into a ternative bro with me? (Ternative is already inside of u).<br \/>\n...<br \/>\nAs we enter the post-Vampy Weekend #1 album in the World era, we must mentally prepare ourselves\u2019 for this \u2018charting\u2019 phenomenon 3-5 more times in the next year. It seems like when a band \u2018charts\u2019 in the top 10 upon their album release, we should call them \u201cMINDIE\u201d bands, short for Mainstream INDIE. I feel like the term \u2018indie\u2019 could be relegated to shitty bands who perpetuate the \u2018trying 2 be earnest\u2019 indie aesthetic from the mid-2k0s. Sort of like bros who make a decent product, but don\u2019t really \u2018get\u2019 why their music will never reach more than several thousand fans.<\/p>\n<p>Some ternative music already exists, but the ternative era will really be prevalent between 2k10.5-2k11.75.  It might be a microtrend \u2018frowned down upon\u2019 by music purists, sort of like blog house.  It will be an enjoyable era where music will be fun\/chill, and the expectations of turning a band into a mindie sensation will be removed.  Ternative bands will exist, and they will be largely untainted by huge marketing campaigns and gimmicky music videos meant to inspire coverage\/social network sharing.<\/p><\/blockquote>\n<p>Ternative! Your social network microtrend mindie-bros are soaking in it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered what an indie-rock-themed Time Cube site would look like? Well, your wondering is over. Behold: Evolving beyond \u2018indie music\u2019: The Era of Ternative Music! I feel like \u2018everything that needs to be said about indie music has been said\u2019, and now modern music journalists are \u2018on cruise control\u2019, writing puff pieces and \u2018insightful\u2019 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9752","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/9752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9752"}],"version-history":[{"count":0,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/9752\/revisions"}],"wp:attachment":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}