{"id":9374,"date":"2010-06-17T09:36:09","date_gmt":"2010-06-17T13:36:09","guid":{"rendered":"http:\/\/ok-cleek.com\/blogs\/?p=9374"},"modified":"2010-06-17T09:36:09","modified_gmt":"2010-06-17T13:36:09","slug":"innovation","status":"publish","type":"post","link":"https:\/\/ok-cleek.com\/blogs\/?p=9374","title":{"rendered":"Innovation!"},"content":{"rendered":"<p>HP has an exciting new plan:<\/p>\n<blockquote><p>Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.<\/p>\n<p>HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from their mobile phone to a remote printer using an e-mail address specific to that printer.<\/p>\n<p>...<\/p>\n<p>The company also sees a potential for localized, targeted advertising to go along with the content. While testing its ePrint Web-connected printers, HP ran two trials where consumers received content from a U.S. national music magazine and major U.S. newspaper along with advertisements, said Stephen Nigro, senior vice president in HP's Imaging and Printing Group. <\/p><\/blockquote>\n<p>If this goes live, I will never buy another HP printer.<\/p>\n<p><a href='http:\/\/www.computerworld.com\/s\/article\/9178128\/HP_partners_with_Yahoo_for_targeted_ads'>href<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HP has an exciting new plan: Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers. HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9374","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/9374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9374"}],"version-history":[{"count":0,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/9374\/revisions"}],"wp:attachment":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}