{"id":15122,"date":"2012-03-16T11:52:40","date_gmt":"2012-03-16T16:52:40","guid":{"rendered":"http:\/\/ok-cleek.com\/blogs\/?p=15122"},"modified":"2012-03-16T11:52:40","modified_gmt":"2012-03-16T16:52:40","slug":"marketing","status":"publish","type":"post","link":"https:\/\/ok-cleek.com\/blogs\/?p=15122","title":{"rendered":"Marketing"},"content":{"rendered":"<p>WaPo via <a href='http:\/\/motherjones.com\/kevin-drum\/2012\/03\/rebranding-last-refuge-terrorists'>Kevin Drum<\/a>:<\/p>\n<blockquote><p>Bin Laden\u2019s biggest concern was al-Qaeda\u2019s media image among Muslims. He worried that it was so tarnished that, in a draft letter probably intended for [Atiyah Abd al-Rahman], he argued that the organization should find a new name.<\/p>\n<p>    <strong>The al-Qaeda brand had become a problem, Bin Laden explained, because Obama administration officials \u201chave largely stopped using the phrase \u2018the war on terror\u2019 in the context of not wanting to provoke Muslims,\u201d and instead promoted a war against al-Qaeda.<\/strong> The organization\u2019s full name was \u201cQaeda al-Jihad,\u201d bin Laden noted, but in its shorthand version, \u201cthis name reduces the feeling of Muslims that we belong to them.\u201d He proposed 10 alternatives \u201cthat would not easily be shortened to a word that does not represent us.\u201d His first recommendation was \u201cTaifat al-tawhid wal-jihad,\u201d or Monotheism and Jihad Group.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>WaPo via Kevin Drum: Bin Laden\u2019s biggest concern was al-Qaeda\u2019s media image among Muslims. He worried that it was so tarnished that, in a draft letter probably intended for [Atiyah Abd al-Rahman], he argued that the organization should find a new name. The al-Qaeda brand had become a problem, Bin Laden explained, because Obama administration [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15122","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/15122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15122"}],"version-history":[{"count":0,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/15122\/revisions"}],"wp:attachment":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}