{"id":14323,"date":"2011-12-21T10:37:52","date_gmt":"2011-12-21T15:37:52","guid":{"rendered":"http:\/\/ok-cleek.com\/blogs\/?p=14323"},"modified":"2011-12-21T10:37:52","modified_gmt":"2011-12-21T15:37:52","slug":"30-years-late","status":"publish","type":"post","link":"https:\/\/ok-cleek.com\/blogs\/?p=14323","title":{"rendered":"BLOG POST"},"content":{"rendered":"<p>Today's <a href='http:\/\/xkcd.com\/993\/'>xkcd<\/a> posits that a good way to build brand identity would be to label each item with the simple description of its contents, using big black letters on a plain white background. <\/p>\n<p>Readers of a certain age might remember that this is exactly what many of the original \"generic\" lines did, back in the 70s\/80s. You could buy \"BEER\" or \"SOAP\" or \"BEANS\" - plain white wrapper, big black letters. Loblaw's version \"No Name\", used a yellow background. But, there were no graphics, no branding, nothing but a description of the contents. \"Lost\" even parodied this with their Dharma brand food packaging.<\/p>\n<p>The stark packaging did distinguish the original generic brand cans from everything else, but it also looked cheap, which made buying those products feel a little risky. <\/p>\n<p>In other words, I'm probably older than the guy who draws xkcd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today's xkcd posits that a good way to build brand identity would be to label each item with the simple description of its contents, using big black letters on a plain white background. Readers of a certain age might remember that this is exactly what many of the original \"generic\" lines did, back in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14323","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/14323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14323"}],"version-history":[{"count":0,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/14323\/revisions"}],"wp:attachment":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}