{"id":12404,"date":"2011-06-03T09:04:34","date_gmt":"2011-06-03T14:04:34","guid":{"rendered":"http:\/\/ok-cleek.com\/blogs\/?p=12404"},"modified":"2011-06-03T09:04:34","modified_gmt":"2011-06-03T14:04:34","slug":"tyranny-of-the-alphabet","status":"publish","type":"post","link":"https:\/\/ok-cleek.com\/blogs\/?p=12404","title":{"rendered":"Tyranny of the Alphabet"},"content":{"rendered":"<blockquote><p><a href='http:\/\/www.slate.com\/id\/2279935\/pagenum\/all\/#p2'>According to a new study<\/a> in the Journal of Consumer Research by Kurt A. Carlson, assistant professor at Georgetown's McDonough School of Business, and Jacqueline M. Conard, assistant professor at Belmont University's Massey Graduate School of Business, the farther back in the alphabet the first letter of your surname falls, the quicker you're likely to chase some enticing new consumer offer. This response is rooted in childhood trauma.<\/p><\/blockquote>\n<p>Not having a last name, I am not subject to this tyranny. But I find it interesting to see what normal people go through.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a new study in the Journal of Consumer Research by Kurt A. Carlson, assistant professor at Georgetown's McDonough School of Business, and Jacqueline M. Conard, assistant professor at Belmont University's Massey Graduate School of Business, the farther back in the alphabet the first letter of your surname falls, the quicker you're likely to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12404","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/12404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12404"}],"version-history":[{"count":0,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/12404\/revisions"}],"wp:attachment":[{"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ok-cleek.com\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}