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Virtual Diners

Casey Lewis was scrolling through Seamless looking for a bacon, egg, and cheese sandwich when it occurred to her: “What are all of these random ass breakfast offerings?” Lewis has lived in Williamsburg for years and describes herself as a regular user of Seamless, but on April 6 she noticed a slew of new businesses listed on the delivery app: All Day Breakfast, the Best Breakfast Company, Anytime Breakfast Sandwiches, and others. “The names were so generic,” she says. “Something seemed off.”

It turns out all three of the businesses — and more than a dozen others — are tied to the same address in Williamsburg, which belongs to the neighborhood’s decades-old 24-hour diner Kellogg’s.

At first glance, the businesses tied to Kellogg’s might resemble ghost kitchens, but they’re actually part of a newer class of online restaurants called “virtual brands,” according to Scott Landers, co-founder of delivery consultancy Figure 8, whose clients have included restaurant chains like &Pizza and Mexicue.

While ghost kitchens operate out of separate commercial spaces that don’t have a physical dining room, virtual brands operate out of brick-and-mortar restaurants that already exist. Companies come up with the brands — which usually consist of just a logo, a name, and a short menu — then license them out to restaurants and bars, who execute the recipes and package them for takeout and delivery.

The Dumbest Site On The Internet

Is still The Federalist:

Cancel Your Disney Vacation And Go To Dollywood Instead

Dollywood - the theme park named after and owned by Dolly Parton. This Dolly Parton:

8 Times Dolly Parton Cemented Her Status as an LGBTQ+ Icon

This Dolly Parton:

In a new interview with The Sun, the Nashville legend denied that she is a lesbian while expressing her support for the LGBTQ community.

“So ­people say that — because you can’t really have a great relationship with a woman. I’m not gay but I have so many gay friends and I accept everybody for who they are,” Parton, 73, told the U.K. newspaper.

As for her title as a gay icon, Parton embraces the role, telling the outlet: “I love that.”

And this Dolly Parton:

Parton, a long time celebrity supporter of LGBTI rights told Event magazine, ‘I think everyone should be with who they love.’

‘I don’t want to be controversial or stir up a bunch of trouble but people are going to love who they are going to love.

‘I think gay couples should be allowed to marry. They should suffer just like us heterosexuals,’ she added, jokingly.