I saw a commercial for some new Cadillac car this AM on the Weather Channel. Or, rather, while I was struggling to get ready for work after a late night out, I heard my favorite Lilys song, "Ginger", coming from the TV and wondered if I was only dreaming of owning a new Cadillac.
Even stranger than the sheer strangeness of associating an obscure song from an obscure EP from an obscure 90's alt-rock band with a Cadillac and putting that commercial on the Weather Channel, is the section of the song they chose to use. From a song that's more than five minutes long, they chose to use the first verse where the singer this rather opaque line: "When you leave it will be cold outside / swing from tree to tree you're bound to die" - and those last four words stand out in a break from the voice-over, and are the most prominent in the line anyway. So, the impression you get from the music is "Hey, great riff. Nice buildup. What is this song? Oooh, I hear lyrics. '[mumble mumble mumble Cadillac] you're bound to die [Cadillac]'". And then you're all like "WTF?"
This is their way of having their cake and eating it too. To appeal to the younger demographic they use the alt-music. To keep their more traditional demographic (really old men), they send a message they can relate to (you’re about to die, why not buy a new caddy?)
i’m having a hard time believing that you’re not 100% correct.
100% correct. Great song. Why the picked that line to end it on is beyond me…