Atrios complains:

I loathe all "main street" references as nobody knows what the hell main street is anymore, unless perhaps there's a "main street" section of your local mall...

Actually, my little town has a great little main street. Sure, it's only two blocks long, but it's full of locally-owned shops and restaurants and is typically so full of locals that parking can sometimes be tough.

There is no mall in my town, but we have plenty of big box and chain stores and restaurants a mile or so away from Main Street, and the town is bookended by a Target on one end and a Walmart on the other. But, despite all that, Main Street is doing fine. And everybody knows where and what it is.

Obviously, not all towns are my town.